Fishionista is a brand aimed at providing women with a better experience with fishing and within the fishing industry.
Currently the fishing industry, particularly fly-fishing, is heavily focused on male fishermen. This has created a vacuum for products and services for women and girls who fish or want to learn fishing. Fishionista is aimed at filling that vacuum by providing hands-on fishing workshops designed to get women and girls excited about fishing, newsletters educating women about fishing and fishing products, and access to women’s fishing products (clothing, rods, reels, , etc) in one online marketplace.
The competitive advantage that Fishionista offers is its speed to market and rapidly growing sector of the sportsman's industry. Being located in the premier world fly fishing headquarters of Bozeman, Montana gives this business and immediate market to fill.
The Fishionista brand will become the focal point for everything women’s fishing. With that said, men are welcome to join in the Fishionista Fun for much of what we do and what we'll have is not gender specific.
Regardless, it will all be done with a great deal of fun and good humor!